At TREE, we don’t just shape strategy—we develop the leaders who deliver it.

Our mission is simple: To help you build a business that grows fast – and grows well. With TREE, you won’t just scale, you’ll lead.

Our blend of strategy and coaching is tailored to meet your needs. It was created because we understand the exhilarating journey that follows investment funding.

TREE specialises in guiding ambitious businesses through high-growth phases with clarity, confidence and sustainability. Our packages blend strategy planning with executive coaching to ensure both the business and its leaders thrive.

Strategy

At TREE, we help venture-backed start-ups build resilient foundations and scale with purpose.  We work with founders and leadership teams to craft tailored strategies that reduce risk and unlock long-term value.  Our approach includes:

• Customer focus and market fit
  • Grounded positioning that resonates with your target audience
• Financial discipline
  • Scalable models and capital efficiency to weather funding cycles
• Strategic Partnerships
  • Industry mapping and alliance-building to accelerate growth
• Talent acquisition and retention
  • Building high-performing and motivated teams
• Risk management and adaptive planning
  • Scenario planning and governance structures that evolve with your business

Coaching

Coaching is a conversational tool that empowers individuals to identify their goals, understand their issues and develop options to overcome them. At TREE, the coaching process typically involves:

• Setting goals
• Diagnostic tools to understand you and your style
• Options to work towards the goal
• Time to implement the options
• Reviewing at the next session

Typically, most clients have a goal-setting session, a diagnostic session, followed by 4-8 further sessions to address the issues, and a final session to ensure any learning is continued beyond the coaching sessions.

Training

At TREE, we believe that people are a company’s greatest resource. Our training courses are designed for ambitious professionals ready to elevate their performance and lead with confidence. Delivered by seasoned industry experts and qualified coaches, each course is tailored to the realities of fast-moving, resource-constrained environments. Whether you’re expanding into new markets or stepping into a leadership role, our training equips you to navigate complexity and deliver results. Invest in your growth – because leadership is the foundation for sustainable scale up.

Training packages are tailored to your business needs, but examples include:

• Leadership
• Strategic planning
• Sales and negotiation
• Presentation skills
• Building a high performance culture
• Creating connections