Helping scaling founders lead with confidence during growth, investment, and change.
TREE Strategy & Coaching helps founders, startups, scale-ups and leadership teams turn ambitious growth plans into sustainable business success. Combining business strategy, executive coaching and leadership development, TREE offers a distinctive alternative to traditional startup consultancy services, helping founders turn ambitious growth plans into sustainable business success.
With experience spanning venture-backed startups, FTSE 100 companies, international business development and organisational psychology, our experts provide practical, evidence-based support that strengthens leadership capability, aligns teams and enables confident strategic execution.
trusted by founders, scaling teams, investors and accelerators
Helping startups scale successfully
High Performing Teams
Strategic Execution
Organisational Resilience
As businesses scale, success depends on more than a great product or strategy. TREE helps founders and leadership teams build the high-performing teams, strategic execution and organisational resilience needed to turn growth ambitions into sustainable results. Through a combination of business strategy, executive coaching and leadership development, we help organisations improve alignment, accelerate decision-making, strengthen leadership capability and create cultures that can thrive through growth, change and uncertainty.
Who we help
Helping startup founders, investors and ecosystem partners build stronger leadership, stronger teams and stronger growth.
Startups
Tailored leadership development, coaching and growth support for startup and scale-ups. We help founders build high-performing teams, navigate the founder-to-future transition and create businesses that are ready to scale.
Investors
We help venture capital firms improve portfolio performance through our Scaling Founder Programmes. We strengthen leadership and strategy execution to reduce avoidable failure and accelerate growth.
Ecosystem Partners
We partner with accelerators and incubators to deliver founder training, coaching and growth programmes. We equip early stage founders with the skills, mindset and leadership capabilities needed to succeed.
How we help our clients
Strategy
Focus on what truly matters for your organisation and what needs to change. Make confident choices, align stakeholders and move forward with intention to ensure strategy is understood and acted on.
Coaching
We blend one-to-one executive coaching with team coaching to strengthen leadership capability, improve decision-making and communication, increase confidence and build teams ready for the future.
Training
Build skills and mindsets leadership teams need to operate effectively in fast-moving environments. Designed for immediate relevance, enabling teams to work together and apply learning long after the session ends.
